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  • Expand Your Member Communication and Increase Engagement

    Expand Your Member Communication and Increase Engagemen...

    An enduring challenge for  associations is cutting through the information clutter and reaching members who are increasingly busy. Members often disengage because they aren’t using the association resources available to them, and that can negatively affect their perception of membership value, and their decision to renew. In this episode, association executives Carl Good of the National Roofing Contractors Association and Trey Forgety of the National Emergency Number Association weigh in on effective communication strategies to promote these resources.

  • Effectively Engage Today’s Technology-Driven Member

    Effectively Engage Today’s Technology-Driven Member

    Reggie Henry, CAE, chief information officer at ASAE, explains how members are now managing their own association connections and relationships through the inherent nature of consumer technology. Where “Customer Relationship Management Systems” may have worked in the past, new self-serving systems are needed to effectively engage today’s member.

  • Digital Accreditation and Professional Development

    Digital Accreditation and Professional Development

    Trey Forgety, director of government affairs at the National Emergency Number Association, Joyce Gilbert, RDN, president and CEO of the Association of Nutrition & Foodservice Professionals, Brenda Orffer, director of member services at the Washington Health Care Association, and Randy Fiser, CEO of the American Society of Interior Designers, explain how and why associations should be offering training and professional development online.

  • Key Strategies to Govern an Association

    Key Strategies to Govern an Association

    The late Shane Yates, CAE, executive director of the Ohio Society of Association Executives, Beth Brooks, CAE, president and CEO of the Texas Society of Association Executives, and Michael Hoehn, president of Consulting Management Innovators, discuss several important factors in an association's operation.

  • Beacons: Technology to Improve Your Association's Events

    Beacons: Technology to Improve Your Association's Event...

    In this talk by Reggie Henry, CAE, chief information officer of ASAE: The Center for Association Leadership, we explore how beacons can improve your association's events.

  • Tailoring Volunteer Programs for Generation X

    Tailoring Volunteer Programs for Generation X

    04With each generation, associations need to change their recruitment strategies and overall structure to better attract new volunteers. Generation X is no exception. Organizations must change now if they want these workers to get - and stay - involved.