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  • Building an Advocacy Program that Protects Your Industry

    Building an Advocacy Program that Protects Your Industr...

    A well-structured advocacy program demonstrates membership value by showing your members exactly what your association is doing to improve the industry for their business. With measurable goals, experienced staff and research, your association can formulate an advocacy plan that demonstrates to members the future of their industry is in good hands. Four association professionals, representing industries from first responders to education to nutrition, discuss advocacy strategy, staffing, research processes and budgeting. Learn from their experiences in this 3-minute video.

  • Benchmarking as a Member Service and How it Works

    Benchmarking as a Member Service and How it Works

    Benchmarking as a member service has increased in importance as associations are charged with giving their members more information about how they stack up to others in their industry, and where they can improve. Joseph Ricci, CAE, of the Textile Rental Services Association (TRSA), explains how consistent data collection and analysis benefits members individually and as a collective industry.

  • Expand Your Member Communication and Increase Engagement

    Expand Your Member Communication and Increase Engagemen...

    An enduring challenge for  associations is cutting through the information clutter and reaching members who are increasingly busy. Members often disengage because they aren’t using the association resources available to them, and that can negatively affect their perception of membership value, and their decision to renew. In this episode, association executives Carl Good of the National Roofing Contractors Association and Trey Forgety of the National Emergency Number Association weigh in on effective communication strategies to promote these resources.

  • Effectively Engage Today’s Technology-Driven Member

    Effectively Engage Today’s Technology-Driven Member

    Reggie Henry, CAE, chief information officer at ASAE, explains how members are now managing their own association connections and relationships through the inherent nature of consumer technology. Where “Customer Relationship Management Systems” may have worked in the past, new self-serving systems are needed to effectively engage today’s member.

  • Digital Accreditation and Professional Development

    Digital Accreditation and Professional Development

    Trey Forgety, director of government affairs at the National Emergency Number Association, Joyce Gilbert, RDN, president and CEO of the Association of Nutrition & Foodservice Professionals, Brenda Orffer, director of member services at the Washington Health Care Association, and Randy Fiser, CEO of the American Society of Interior Designers, explain how and why associations should be offering training and professional development online.

  • Key Strategies to Govern an Association

    Key Strategies to Govern an Association

    The late Shane Yates, CAE, executive director of the Ohio Society of Association Executives, Beth Brooks, CAE, president and CEO of the Texas Society of Association Executives, and Michael Hoehn, president of Consulting Management Innovators, discuss several important factors in an association's operation.